Symphony’s rebranding sets new tone for the future
TACOMA, WA—It was christened the “College of Puget Sound Symphony Orchestra” at its first concert back in 1946. It was renamed the “UPS-Tacoma Symphony” some 13 years later, then the “Tacoma Symphony Orchestra” in the ‘60s. Inevitably, to most of its core patrons and stakeholders, it has been known for years as just plain “the TSO” or “the Symphony.”
This fall, in conjunction with its 70th Anniversary, the organization formerly known as “TSO” will receive a new name. Ladies and gentlemen, may we present… your Symphony Tacoma!